Peer-to-Peer Campaign: Giving Day

A giving day is a mini time-based campaign, usually 24 hours. The most well-known is #GivingTuesday, which kicks off the holiday giving season and is always the Tuesday immediately following Thanksgiving. This is a nationwide giving day that all charities and non-profits can participate in. The theme is simple: remembering to give back (perhaps making up for indulging in Black Friday/Cyber Monday). While some feel that giving days distract and cannibalize donors from typical year-end and scheduled fundraisers, that has not proven to be the case. Usually, they end up being a great way to capture a different set of donors than your typical campaigns, and some have even found that 60% of donors are new to the organization. 

With nearly every single charity fundraising on Giving Tuesday, however, it’s easy to get lost in the fray. For this reason, it's worth exploring the regional giving days (such as NM Gives) and topic-specific giving days that happen throughout the year. These give spotlight to non-profits in particular regions or that serve a particular mission. Here’s a handy (albeit a bit outdated) list of all the giving days throughout the year that you may want to participate in.

A giving day can be done in a standard campaign fashion, but it’s also a perfect application for Peer-to-Peer. By motivating members to become fundraisers, you’ll be multiplying your impact and efficacy. The condensed timeline will create the right kind of time pressure and make this a fun sprint, particularly if you frame this as a contest for who can raise the most funds by the end of the day. See below for two examples -

View Templates: Giving Tuesday | Children's Giving Day

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