A Great End-of-Year Appeal

With 30% of all giving happening in the last month of the year, your year-end appeal is one of the most important ones you'll make all year. 

From best practices to hands-on support, here at Flipcause, we've got you covered!

Here are our tips to make sure you're connecting with your donors and inspiring them to donate: 

Crafting your year-end appeal campaign

Your fundraiser landing page is the central piece of your campaign; regardless of what marketing, communication, or announcement channels you use, everything should point to a dedicated landing page for your campaign - directly to where your supporters will be taking action.

Setting your goal

Telling your story

Defining your call-to-action (CTA)

And to make sure you've dotted all your I's and crossed all your T's, you can reference our campaign pre-launch checklist.

Publishing and sharing your year-end appeal campaign

Ready to launch? The next step in making your campaign publicly available is to add it to your website and announce it to your community:


Email newsletter

Direct mailer

Social media

  • As for social media posts, we have some tips on that too. We recommend crafting the messages and scheduling them in advance.
  • Don't forget, you can also customize your campaign's social media settings to better dictate the stock description that displays when supporters go to share your campaign.

Reviewing your outcomes

Once your campaign has ended, it's time to reflect on your accomplishments, evaluate your success, and especially, thank your donors.

And last but not certainly not least, after all your hard work, don't forget to celebrate everything you and your team have accomplished this year! 

You can read our full 2021 Year-End Appeals Guide here, which also includes examples and inspiration.

And if you'd like any help or support this holiday season for anything at Flipcause, including setting up your campaign, integrating it on your website, or getting the right reports, don't forget you can reach out to your Success Team and use our Concierge Services - we're here for you!